On September 23, Sniffling Indie Kids and Mint 400 Records hosted the Second Annual North Jersey Indie Rock Festival at Cathedral Hall in Jersey City, featuring twenty-four bands across five different local record labels. N.J. Racket was fortunate enough to sponsor the event alongside the world-renowned Jonathan LeVine Projects.
As I had been looking forward to this event for months, it is hard for me to really explain what that day was like and how the experience was to me on a personal level. I got to work closely with Sniffling Indie Kids and Mint 400 while they planned the event, and while my personal involvement was minimal, witnessing the level of effort and dedication they put into lifting this event to its full potential and to create a space and atmosphere that was positive, safe, inclusive, and (most of all) fun was truly inspiring. Before we o any further, I want to take a moment here at the beginning to say thank you to everyone that participated in the event, from the festival planners, performers, promoters, vendors, and audience members. These types of things cannot exist without everyone’s passion and participation.
Well, the Second Annual North Jersey Indie Rock Festival is rapidly approaching so I wanted to be sure to take the time to actually speak with a few of the artists that are lined up to be performing and since there has been so much focus on the festival’s organizers, Sniffling Indie Kids and Mint 400, why not take the opportunity to spotlight one of the festival newcomers, Désir Decir, a Jersey City band on Killing Horse Records.