Last weekend I got to hang with Rocky and the Chapter for the filming of their new music video for the song “Sandbrook,” which came off their latest album, Aye. This is technically the second video from the album. Back in October, the band released a video for the track “Go for Gold,” which was made entirely of old national geographic film footage spliced together, and it’s pretty badass in its own right.
Rocky Catanese co-wrote the video along with Kelsey Ayres and Rich Weinberg of Casket House Co., and Kelsey was also responsible for the cinematography and directing of the video as well. Any bands on the scene right now that are looking for photography, cinematography, album cover designs, you name it, Kelsey’s the girl you need to talk to. She’s got the experience, the talent, the creativity, and is just generally chill as fuck and cool to work with.
The video follows a simple concept. There’s a guy and there’s a girl and things don’t go as planned. Hijinks ensue. But Kelsey worked in some classic film techniques (that totally would’ve gone over my head had she not explained them) that really take the video to the next level. The symmetry of the shots and the movement through the frame all follow a deliberate methodology that are designed to evoke a natural sense of uneasiness.
Rocky and Kelsey did a great job of scouting locations to use and picked out a ton of landmarks between Asbury Park and New Brunswick, which are probably the two best cities in N.J. for music. We spent probably eight hours walking all over the place, between Bradley Park, Convention Hall, The Lakehouse Recording Studio, Purple Glaze, Ale ‘N ‘Wich Pub, and possibly the last pay phone on the east coast, outside of El Bichan on Somerset Street. The video featured band members not only from Rocky and the Chapter, but of Toy Cars and ManDancing, as well as a ton of other friends of the band. However, the star of the video was Sam, who was the cover model for the album. Rocky had asked Kelsey to do the album art as well and requested the cover be a portrait of a “confident-looking rocker chick.” Sam co-starred with Rocky’s dog Bailey (who proved that in only six or so takes, you can teach an old dog new tricks), and to a lesser extent, Rocky.
My favorite thing about running this website, and what I find to be really the most rewarding, is being able to meet, be around, and occasionally work with, not only incredibly talented and creative people, but such hard-working and dedicated people as well. The amount of effort and planning that goes into making even a three-and-a-half-minute video is intense. It’s not easy to do, and certainly isn’t friggin easy to do well. Outside of the Saturday full of shooting and coordinating with the fifteen or more people that were involved, Kelsey’s got hours of editing ahead of her to get the video to the finished product, but when she gets there, it’s going to kick ass.
I wish I could go into more detail about all the cool shit that goes on in the video, but I don’t want to ruin the surprise. When it drops, I’m sure it’ll make you laugh, and cry, and tap your feet, and bang your head. Great video, great song, great people, great day, and I am super appreciative of Rocky for having me stick around for the day and check it all out. Stay tuned for the release…
Adam gave man-birth to N.J. Racket and is as close to an "editor-in-chief" the site has. He's a god awful photographer.